Keith Prowse

Keith Prowse

Illustration + HTML Coding

Illustration + HTML Coding

I worked with Keith Prowse, a leading sports hospitality provider, to create detailed map illustrations for their online booking systems. The goal was to enhance the customer journey through intuitive, visually engaging seating maps that made premium experiences easier to explore and purchase.

I worked with Keith Prowse, a leading sports hospitality provider, to create detailed map illustrations for their online booking systems. The goal was to enhance the customer journey through intuitive, visually engaging seating maps that made premium experiences easier to explore and purchase.

About the Work

Alongside the illustrations, I provided HTML coding to support interactive functionality, allowing customers to select seating areas and instantly view relevant pricing. The maps were designed to be both technically robust and visually aligned with each event’s identity.

Projects included interactive maps for Royal Ascot, Laver Cup and Principality Stadium, among others. Each required a tailored approach, balancing clarity, brand consistency and user experience to support seamless online bookings.

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