About the Work

I developed a suite of clean, minimal document and social templates for founder Adam to use across Instagram, covering photography tips, educational posts and carousel formats. Alongside social content, I designed welcome packs and detailed information guides for new clients, outlining everything they needed to know and the full itinerary for each trip.

Adam wanted a photography-first approach, so the design system was intentionally restrained and refined. The layouts focused on clarity, space and subtle structure, allowing the imagery to take centre stage while keeping the brand consistent and professional across every touchpoint.